Frequently Asked Questions
Q: Why was the Popup Denver program created?
The city's Department of Economic Development and Opportunity (DEDO) and the Downtown Denver Partnership (DDP) jointly developed the Popup Denver program to address three challenges: the changing nature of retail; the economic impact of COVID-19; and the potential impact of the upcoming 16th Street Mall reconstruction project. With an increased number of vacancies attributed to these three factors, there is an opportunity to work with property owners to activate vacant spaces and bring in new and unique retail and art activations that "reimagine downtown one storefront at a time."
Q: How does signing a license agreement for a Popup Denver space benefit my business?
The five pilot stage Popup Denver tenants will be placed in the participating 16th Street Mall storefront of their choice for a minimum of three months at a significantly reduced cost, i.e., just operating expenses (utilities, common area maintenance, taxes). In addition to not paying base rent, the five pilot stage tenants will receive $20,000 in interior design,setup and merchandising support. Each of the pilot stage tenants will be featured on the Popup Denver website and in a marketing campaign initiated by the Downtown Denver Partnership.
Q: What kinds of businesses are likely to be selected for the Popup Denver program?
The Popup Denver selection committee is looking for businesses that would not have otherwise considered locating on the 16th Street Mall, yet could be an integral part of "reimagining downtown Denver one storefront at a time." If you think your business would bring something new and unique to the district, will generate sufficient revenue in this location, and convert to a lease-paying tenant, your chances of being considered for selection are high. Early stage entrepreneurs are encouraged to team up with a partner to share a space if they have a common customer profile and feel that it would benefit their profitability to have a greater diversity of product offerings.
Q: How will the selection process work and when would my popup location open?
After the application period closes at 5:00 p.m. on Friday, March 4, 2022, the Popup Denver selection committee will score each submittal based on the program selection criteria. The three businesses with the highest score for each space will be invited to present their popup concepts to the selection committee. After the five pilot stage Popup Denver businesses are selected in March 2022, the program partners will work with each popup tenant to help guide them through the design, city approval and setup phases. The goal is for all five spaces to be open by June 1, 2022.
Q: How do I apply?
Interested business owners should submit their applications by 5:00 p.m. on Friday, March 4, 2022. The application form includes five criteria that must be met for an applicant to proceed to the full application: your business must be registered with the State of Colorado; have fewer than 25 full-time equivalent (FTE) employees; generate less than $2MM in annual gross revenues; have more than 12 months of operational history; and be in good standing with all local/state/federal taxing authorities. Applicants must select their preference for one of the five participating Popup Denver locations.